I had the opportunity to sit down with the founders, Per Wigart and Rolf Andersson, of FastighetsSverige (a Swedish real estate magazine) the other day. Their lifestyle magazine, with a strong real estate focus, which was started 1½ year ago, has became a great success in Sweden.

Going online with style
It's common for newspapers to put some of their articles online. Some even provides a PDF version, but it could be done better, like they have down. Below is a screenshot from the latest issue of FastighetsSverige provided online through a service called E-magin.

(The service E-magin is provided by Leanback Sweden AB.)

The visual effect would be that off a flipping through a magazine, you're able to zoom and quickly jump between pages. Furthermore, it is possible to click on the ads (try Datscha's ad on page 53). If you are a subscriber you will receive the online version at the same time as the paper goes to the printshop.

Great product, brilliant online execution!