Hemnet (the largest Swedish residential listing service) has made an interesting strategic move; their listings are now integrated on Eniro, one of the largest yellow pages in Sweden.

Benefits

The biggest benefit for the end user is that one could use a direct link http://kartor.eniro.se/ in order to quickly display all Hemnet listing on a map. No need to go through multiple drop-downs (for example choose municipality) at Hemnets site.

The user is able to filter the listing displayed on type, price and size directly on Eniros site. In combination with aerial photos, street view and more.

Furthermore, the user is able to display searches in the yellow pages database and display the result together with the listings on the map. For example, schools, restaurants and health care.

Not a new relationship

Hemnet and Eniro has been in close co-operations for many, especially since mid 2009 when Hemnet integrated Eniro's mapping solution on Hemnet. most of the services now available on Eniro are also available on Hemnet.

My thoughts

Great move in order to make the listing more available. However, when the listing now are more easily available on Eniro (one click to a large map) will the traffic go down on Hemnet?

Additional reading

More to be read at Eniro's press release and blog (both in Swedish).